The PERFECT Script For Cold Calling Agents in 2025 [NEW & IMPROVED]

The podcast details a script for cold-calling real estate agents to secure off-market leads, emphasizing the importance of tonality and asking the right questions to uncover pain points. The speaker shares a specific script and techniques to position the investor as a valuable partner who can significantly increase agent commissions, thus motivating them to refer distressed properties.

Agent Outreach Goal

• 00:00:00 The primary objective is to establish relationships with real estate agents to secure off-market leads for distressed properties. This 'shotgun' method involves contacting any agent in a given market to potentially work with investors. The aim is that agents, when encountering difficult properties or sellers, refer them to the investor instead of listing or rejecting them.

Importance of Sales Skills

• 00:03:47 Successful agent outreach relies on strong sales skills. The speaker stresses that a sales pitch or monotone delivery can be disastrous and lead to rejection. Finding the agent's 'pain' (the difficulties associated with distressed properties) and presenting a solution is crucial for success. The agent must see how working with the investor can significantly increase their commissions and income.

The 5 C's of Tonality

• 00:06:35 The speaker introduces the 'Five C's of Tonality' – curious, confused, challenging, concerned, and cheerful – which are different tones used during the conversation with an agent. He emphasizes that the tonality of the questions asked is essential for building trust and disarming agents, who may be naturally resistant to sales calls. It's important to use these different tones to adapt to the conversation's flow.

The Cold Call Script

• 00:08:33 The speaker unveils a specific script for initiating cold calls, beginning with a somewhat confused introduction to disarm the agent and make them curious about the call. The script involves referencing a specific property the agent has worked on, fostering recognition and trust. It then redirects the conversation toward distressed properties and highlights the benefits of working with the investor to earn higher commissions.

Coaching the Agent

• 00:15:55 The script guides the investor to coach the agents on how to present the investor's cash offer to distressed sellers. The agents are encouraged to inform sellers that they are working with an investor who can provide quick, as-is cash offers and cover commissions. The investor emphasizes the potential of higher commission rates for agents (6-10%) compared to the standard 3% they might earn from listing and handling distressed properties themselves.