How Alec Turned YouTube Views Into a 6-Figure Coaching Business

Alec successfully scaled his medical student coaching business using YouTube to generate 60% of leads, and is now focusing on optimizing lead generation and long-term business expansion beyond his current core tests.

• Leverage existing coaching sessions to create more YouTube content efficiently.

• Diversify content by targeting specific test types and student demographics to attract high-quality leads.

• Integrate lead magnets into YouTube videos to convert viewers into trackable leads and optimize conversion funnels.

Alec has built a six-figure coaching business, helping medical students improve test scores, with YouTube driving 60% of his leads. Having addressed initial sales bottlenecks by hiring closers and a setter, his immediate focus is to increase the volume of high-quality leads and scale fulfillment. The discussion also explores long-term strategies for expanding into other high-stakes exams and optimizing content for specific target audiences and business goals.

Current Business Scaling Strategy

• 00:00:44 Alec’s primary challenge was scaling sales to handle an influx of leads, 60% of which come from YouTube and 40% from Instagram ads. To address this, he hired a fully ramped closer with a high close rate and is now onboarding a second closer and a setter. With sales capacity increased, the new bottleneck is generating more high-quality leads and scaling fulfillment, with a preference for focusing on lead generation.

YouTube Content Evolution

• 00:03:05 Initially, Alec’s YouTube strategy focused solely on channel growth, with calls to action directing viewers to other videos, generating leads organically without specific lead magnets. He has transitioned from difficult-to-produce thought leadership videos to repackaging recorded coaching sessions into twice-weekly content, a low-lift approach that has yielded some of his best-performing videos. This leverages existing content and provides valuable material for current coaching clients.

Targeting and Content Diversification

• 00:05:52 To increase high-quality leads, Alec is advised to diversify his YouTube content by segmenting his audience based on the types of medical tests (USMLEs, Comlex, Shelf exams) and applicant demographics (USMD, USDO, International Medical Graduates). By creating a content calendar that rotates these test types and student avatars, each video can serve as a targeted sales tool, addressing specific viewer concerns and building credibility.

Long-Term Business Vision

• 00:26:52 Alec's long-term goal is to expand his coaching methodology beyond current medical exams into other high-stakes, complex tests within or adjacent to medicine, such as specialty board exams or even broader technical exams. This involves a strategic decision on whether to remain a niche, high-ticket service for medical tests or to become a mass-market utility channel for various complex exams, each requiring a different content and business model.