Sarah Hawk, a classical soprano and voice teacher, more than doubled her income and gained control over her business and life after joining B-School to learn marketing.
Takeways• From overworking to self-employment, gaining control over time and clients.
• B-School provided essential marketing skills, leading to a more than doubled income.
• Following your dream and connecting with aligned people makes a significant difference.
Sarah Hawk transitioned from being an overworking, under-earning classical soprano in New York City to successfully running her own voice teaching business. By joining B-School, she acquired crucial marketing skills that transformed her high-level skill set into a thriving business, allowing her to gain control over her time and clients. This strategic move resulted in her income more than doubling, providing her with more personal space and the ability to live her purpose.
Business Transformation
• 00:00:26 Sarah Hawk, initially an overworking classical soprano, transitioned to self-employment, building a side hustle of teaching private lessons into her main business. She sought greater control over her time and clients, leading her to enroll in B-School in January 2020. This program helped her apply her existing high-level skill set in the real world, transforming her approach to business and client interaction.
Impact of Marketing & Community
• 00:01:13 The marketing strategies learned in B-School profoundly impacted Sarah's business, leading to an astonishing increase in revenue, more than double her previous income. Being part of the B-School community inspired her and allowed her to connect with like-minded individuals, which reinforced her purpose and propelled her to make a difference. This experience enabled her to create more space in her life for personal passions and to effectively help her clients.