They Laughed at Camille’s Idea — Now Look at Her
Camille Lott transformed her unique idea of empowering kids with a rescue rooster mascot into a six-figure business, Kids for Positive Change, through the B-School program.
Takeways• Camille Lott built Kids for Positive Change around Bri the Rescue Rooster, overcoming initial skepticism.
• B-School provided critical tools for clarifying vision, refining messaging, and achieving significant business growth.
• The business grew from zero dollars to a six-figure enterprise, empowering kids globally and offering operational freedom.
Camille Lott, founder of Kids for Positive Change, initially faced skepticism for incorporating a rescue rooster named Bri into her educational programs aimed at empowering children for environmental action. Despite being told she would fail or should make it a hobby, B-School provided the tools to clarify her vision, refine her messaging, and strategically integrate Bri. This enabled her to grow her business from zero dollars to a six-figure enterprise, reaching a wide audience through in-person programs and a PBS series.
Building a Unique Business
• 00:00:26 Camille Lott founded Kids for Positive Change, an organization empowering children to make a positive difference for the planet through classroom programs and an online PBS series. A distinctive element of her program is Bri the Rescue Rooster, serving as a guest speaker and mascot, which initially drew skepticism from many who advised against it. Camille credits B-School with helping her leverage this uniqueness and realize her vision despite the initial doubts.
Achieving Business Growth
• 00:01:39 The results from B-School were immediate, allowing Camille to realize that a huge budget wasn't necessary to start, beginning her business with zero dollars. B-School provided the tools for profit clarity, enabling her to generate the necessary income to expand and achieve her goal of a six-figure business. This growth also provided the freedom to integrate Bri into her daily operations and extend her mission to a broader audience through television and online platforms.