Semrush One - Your New SEO and AEO Dashboard

Semrush One provides a unified dashboard to track brand visibility and performance across traditional search engine optimization (SEO) and artificial intelligence optimization (AEO) platforms, crucial for adapting to the evolving search landscape dominated by AI overviews.

• AI is reshaping search; focus on brand demand and conversions, not just traffic.

• Semrush One provides integrated tools for tracking both traditional SEO and emerging AEO metrics.

• Strategize content creation around topic clusters and consistently monitor keyword rankings and AI mentions to drive impact.

The rise of AI-powered search overviews significantly impacts website traffic, leading to fewer direct clicks, which necessitates a shift from vanity metrics like traffic to focusing on conversions and generating brand demand. Semrush One offers tools to track traditional SEO metrics such as keyword rankings and branded search demand, alongside AEO metrics like 'share of AI voice' and brand mentions in AI responses, allowing for a comprehensive view of digital performance. The platform helps identify strategic opportunities, create content structured around topic clusters, and measure the direct impact of content efforts on conversions in both search and AI contexts.

Impact of AI on Search

• 00:00:40 The digital landscape has shifted dramatically with the integration of AI in search, as users now frequently use ChatGPT and other AI tools, and Google prioritizes 'AI overviews' above standard search results. This change leads to fewer clicks to websites, exemplified by major brands like HubSpot experiencing significant traffic reductions, highlighting the need to adapt to a 'no-click' search environment where up to 83% of AI overview-present searches do not result in a click.

Measuring Brand Demand in AI Era

• 00:01:45 In a world dominated by AI, the focus for businesses must shift from simply tracking traffic to generating and measuring 'brand demand' that directly leads to conversions, regardless of whether they originate from traditional search or AI. Effective measurement involves consistently tracking traditional SEO keyword rankings, branded search demand (direct searches for your brand), and AI-specific metrics such as 'share of AI voice'—how often a brand name appears and is cited in AI answers—to tie visibility to actual purchases.

Tracking SEO with Semrush One

• 00:03:02 Semrush One facilitates comprehensive SEO tracking by enabling users to identify relevant keywords using the Keyword Magic tool, filtering by search volume, keyword difficulty, and personalized difficulty to target achievable ranking opportunities. The platform allows users to track their current search position for chosen keywords, observe changes over time, and identify keywords showing 'AI overviews' for potential prompt tracking, including those where competitors rank well or where the site itself is positioned for improvement (e.g., positions 2-15).

Tracking AEO with Semrush One

• 00:08:25 Semrush One's AI Visibility Toolkit allows users to track brand performance in AI responses, including brand mentions and 'AI visibility,' a proprietary metric estimating brand dominance within a prompt response. Users can identify topic opportunities where competitors are mentioned but their brand is not, and research specific prompts related to their business, adding them to a tracking campaign to monitor daily changes in mentions, position, and share of voice across platforms like Google AI Mode and ChatGPT.