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Liam Ottley
49:319/22/25

3 AI Agent Use Cases Every Business Will Pay For ($100K Playbook)

TLDR

AI agents offer a $100K business opportunity by solving critical business problems across customer experience, revenue recovery, and commerce, moving beyond basic chatbots to deliver personalized, proactive solutions.

Takeways

AI agents solve critical business problems in CX, revenue recovery, and commerce, offering a significant ROI beyond basic chatbots.

Personalization and proactive engagement are key, utilizing detailed customer data and consistent brand voice across conversational channels.

Focus on solving specific business problems and delivering clear outcomes, rather than technical features, to successfully implement and sell AI agent solutions.

Ebon introduces three core AI agent offerings that solve painful business problems: CX Agent, Revenue Recovery Agent, and Commerce Agent. These agents are designed to deliver significant business outcomes by enhancing customer interactions, preventing customer churn, and streamlining purchasing processes, representing a proven blueprint for building a successful AI business.

The 3 AI Agent Use Cases

00:01:30 Ebon identifies three highly successful AI agent categories: CX (Customer Experience) Agent, Revenue Recovery Agent, and Commerce Agent. CX Agents focus on high-volume conversations to smooth the customer journey, ensure personalization, and maintain brand voice, with typical project values ranging from $7,000 to $20,000. Revenue Recovery Agents save customers who disengage mid-sales cycle or have gone dormant, usually marketed around $10,000. Commerce Agents assist customers in finding products and guiding them through the purchase cycle, priced from $5,000 for simpler cases to $20,000-$30,000 for more complex scenarios.

CX Agent for Personalization

00:03:51 The CX Agent is differentiated from traditional customer support by its proactive nature, aiming to keep customers engaged throughout their journey. A case study of a pet grooming company illustrates this by showing how an AI agent can personalize interactions by recalling past details like a pet's anxiety issues or preferred grooming schedules, making customers feel valued. This approach is highly effective for small B2C companies overwhelmed by customer communications, especially those with strict brand voice requirements, providing a premium experience that traditional chatbots often fail to deliver due to their repetitive and generic responses.

CX Agent Technical Architecture

00:10:50 The CX Agent architecture involves incoming messages, typically via SMS, being routed through Voiceflow which acts as the 'brain.' Voiceflow is configured with a detailed persona, including a name, backstory, and strict brand voice guidelines (e.g., using 'member' instead of 'customer'). Customer and pet profile data, including sensitive areas or birthdays, are stored in a database (Xenu) and retrieved to draft personalized responses. For FAQs, a retrieval augmented generation (RAG) system based on specific question IDs ensures 100% accurate, brand-aligned answers, rather than relying solely on semantic search, especially when dealing with hundreds of Q&A pairs. This system avoids generic chatbot pitfalls and provides a highly contextualized experience.

Revenue Recovery Agent

00:18:39 The Revenue Recovery Agent focuses on re-engaging leads who have dropped off during a complex customer journey. For an education consulting company, this agent automatically sends personalized WhatsApp messages to students who haven't responded after taking an in-person test. Messages include test score breakdowns, suggested improvements, or even connections to successful students with similar profiles, incentivizing re-engagement. This agent is ideal for businesses with high drop-off rates in multi-step sales processes or high-ticket purchases, where leads might otherwise go unaddressed due to limited staff time or lack of systematic follow-up. This system is effective because personalized messages on private channels like WhatsApp create an illusion of human interaction, leveraging human nature to elicit a response.

Commerce Agent for Guided Purchases

00:32:00 The Commerce Agent streamlines the purchase cycle, especially for complex or custom orders, by recommending products and guiding customers through transactions. For a restaurant chain handling catering orders, the agent can process inquiries with variables like budget, number of people, dietary restrictions, and location. It recommends specific catering packages, calculates costs, and identifies the closest franchise location. The agent's backend uses Superbase Edge Functions for custom code, including location-based services (OpenCage API) and complex food recommendation algorithms. Future developments include loyalty programs to track ordering patterns and personalized offers, with payment deposit collection and automated payment links via CRM integration being the next steps for a complete end-to-end service.