Black Friday SEO Deals

This podcast discusses Black Friday SEO deals, with two hosts showcasing their respective curated lists of deals on various SEO tools and services. The hosts emphasize a focus on supporting industry professionals rather than maximizing affiliate income and discuss strategies for running Black Friday email campaigns, including the optimal timing for sending promotional emails and the importance of pre-announcing deals before Black Friday.

Black Friday SEO Deals

• 00:00:07 The podcast centers around Black Friday SEO deals, with two hosts showcasing their respective lists of deals. The deals are primarily for SEO tools and services, including hosting, local SEO, press releases, and video creation. The hosts chose to highlight tools and services they genuinely use and support rather than focusing on affiliate income.

Email Campaigning

• 00:38:29 The hosts discuss the effectiveness of email marketing campaigns around Black Friday. They share their experiences, with one host mentioning sending one email per week, while the other focuses on two to three emails during Black Friday week. They agree that email campaigns can boost sales during Black Friday, but that it's essential to avoid spamming subscribers or sending too many emails.

Black Friday Timing

• 00:42:13 The discussion focuses on the optimal timing for Black Friday deals and email promotions. It's observed that Black Friday itself sees the most significant sales, even though many companies begin promoting deals earlier. They believe that people tend to research and compare deals before committing, with the actual purchase happening on the Friday itself, followed by some activity on Cyber Monday.

Deal Strategy

• 00:46:25 The hosts discuss email campaign strategy during Black Friday. The hosts recommend a two-email approach: a pre-Black Friday email alerting customers to upcoming deals and a second email on Black Friday highlighting the deals themselves. The key is to reach customers before their inboxes get overwhelmed with deals from other companies.

Podcast Schedule

• 00:51:55 The hosts briefly discuss the topic of the next podcast scheduled for early December. They suggest discussing New Year's resolutions as the end of the year is near and people start considering future goals. They also mention upcoming travel plans to Chang Mai and the Philippines.