The video documents a visit to a Burlington store to find profitable toy items for resale. The individual focuses on identifying underpriced toys like Peppa Pig playsets and certain collectible dolls, examining their potential resale value on Amazon and other platforms. The individual shares insights on identifying profitable items, including considering the current market price, Amazon's influence, and utilizing tools like Keepa to track price trends and product rankings.
Peppa Pig Toys
• 00:01:05 Peppa Pig toys were frequently found to be underpriced at Burlington, similar to Ross, and are seen as a potential opportunity for reselling due to their lower cost. The speaker emphasizes the consistent underpricing trend across these stores for Peppa Pig products. This creates an opportunity for resellers to buy them at low prices and resell them for a higher margin.
Amazon Resale
• 00:05:05 The speaker discusses how Amazon's presence on certain listings significantly affects pricing and availability of products. Amazon often has the ability to control the price of products by undercutting third-party sellers. He highlights the practice of Amazon taking the majority of the profits, even when other sellers are present on the platform, and notes the need to monitor Amazon's listings to anticipate potential drops in resale value and profits.
Collectible Toys
• 00:07:01 Monster High dolls and certain other toy lines are deemed potentially profitable due to their collectible nature, but they are not the speaker's primary focus. The individual acknowledges that some people may find these toys to be valuable due to their collectible status. However, he states that he does not personally care for this kind of doll and chooses not to focus on them for reselling.
Identifying Profitable Toys
• 00:12:00 The speaker emphasizes the importance of recognizing underpriced items and assessing the potential for profit on the resale market. He suggests that understanding current market prices, Amazon's participation in the market, and using tools like Keepa to track sales data and price history is critical for identifying potentially profitable items. This includes assessing the size, weight, and shipping costs associated with each item to determine its viability.
Using Keepa
• 00:22:43 The speaker highly recommends the use of Keepa for monitoring product sales and price trends. Keepa helps resellers track the price history of items on Amazon, allowing them to make more informed decisions about buying and reselling products. He emphasizes that a basic understanding of Keepa is essential for any Amazon reseller who wants to be successful in the long term.