How to Use and Run Google Ads for Beginners (All Campaigns Covered)

This podcast provides a beginner's guide to Google Ads, covering different campaign types, such as Search, Display, Shopping, and Video Ads. The presenter guides listeners through the process of setting up a Google Ads account, defining campaign goals, crafting ad copy, and selecting targeting options. Additionally, the podcast touches upon budget considerations, competitor analysis, and the use of Google's tools for keyword research and campaign optimization.

Google Ads Introduction

• 00:00:37 Digital marketing is categorized into organic and paid marketing. Organic marketing encompasses SEO, content marketing, and social media, where platforms aren't paid. Paid marketing provides quicker and targeted results through platforms like social media ads and Google Ads. Google Ads is the most preferred paid advertising platform due to its wide reach and effectiveness.

Google Ads Campaign Types

• 00:03:07 Google Ads offers various campaign types to meet different business goals. Search Ads help businesses rank higher on Google search results for relevant keywords. Display Ads use visuals and appear on websites and apps where users aren't actively searching. Shopping Ads showcase products in search results, useful for e-commerce businesses. Video Ads, popular for higher engagement and ROI, are prevalent on websites and blogs.

Google Ads Account Setup

• 00:06:29 Setting up a Google Ads account is straightforward and only requires a Gmail ID. Upon setup, users are prompted to create their first campaign or skip to explore the account's interface and settings, which include country, timezone, and currency. Google Ads requires users to add their payment information upfront, although charges only occur once ads begin running.

Google Ads Campaign Creation

• 00:08:52 Creating a Google Ads campaign involves inputting business information like name, website URL, and phone number. Defining a campaign's objective is crucial, such as increasing website sales or leads, and specifying the desired landing page. The campaign then proceeds to ad creation, requiring compelling ad copy, headlines, and descriptions that target the audience. The process involves selecting relevant keywords, targeting location, and setting a daily budget.

Google Ads Budget and Targeting

• 00:16:16 Google Ads enables targeted advertising by location, allowing users to select specific zip codes, cities, regions, or countries. Targeting options include advertising within a specified radius of an address, useful for local businesses. Defining a daily budget is essential for campaign management, with options to set a minimum or custom budget. Google Ads also provides insight into competitors' average spending and budget suggestions for optimized campaign performance.