This podcast demonstrates how to build a functional ecommerce website quickly using WordPress and the Astra theme, requiring no coding experience. It highlights the use of plugins like Omnisend for automated marketing and WooCommerce for payment processing, with practical steps demonstrated for creating the website, adding products, and processing an order.
Setting up Local WP
• 00:00:30 The podcast starts by introducing Local WP, a tool for creating and practicing with WordPress websites on a local computer without requiring hosting. It simplifies building and testing multiple websites without the need for numerous hosting accounts, making it ideal for learning and practicing.
Ecommerce Website Creation
• 00:00:55 The speaker walks through the process of creating a basic ecommerce website with Astra theme and its starter templates. The speaker recommends using human-made, classic starter templates for production websites due to their functionality and reliability.
WooCommerce Setup
• 00:07:07 The podcast discusses the setup of WooCommerce, a plugin that enables ecommerce functionalities. The speaker emphasizes the importance of enabling payment methods, particularly Razorpay for Indian markets, and also suggests enabling Cash on Delivery (COD) for a wider reach.
Omnisend for Email Marketing
• 00:09:30 Omnisend is introduced as a powerful plugin for email marketing and automation in ecommerce stores. The speaker explains how Omnisend helps manage abandoned carts, welcome new subscribers, and build email lists, ultimately enhancing customer engagement and sales.
Essential WordPress Plugins
• 00:12:25 The speaker recommends three essential plugins beyond Omnisend: Rank Math for SEO optimization, Elementor for enhanced website design options, and WooCommerce for managing coupons and discounts. These plugins are demonstrated and explained for their specific benefits in managing an ecommerce website.