The Best Cold Call?🤔

The podcast critiques a cold call example, highlighting how the caller's tone and language trigger sales resistance. It suggests using a more familiar and curious tone to engage prospects, rather than directly pitching or revealing the call's purpose upfront. Instead, a personalized approach and a question that sparks curiosity are recommended.

Trigger Words & Tone

• 00:00:19 Using phrases like 'prospecting call' or 'pitch' can trigger sales resistance, as they sound like a telemarketer and put the prospect on guard. Instead, a more familiar and conversational tone, implying a prior connection or knowledge of the prospect's business, is recommended to build engagement. This includes sounding like you already have some knowledge of the prospect's business or are familiar with them.

Curiosity & Engagement

• 00:01:01 Rather than stating the purpose of the call immediately, beginning with a question that triggers curiosity and creates a sense of intrigue can buy more time and increase engagement. The speaker suggests a question like 'Can you possibly help me out for a moment?' as it appears the caller already has a reason for reaching out, stimulating the prospect's desire to know more. The tone should sound as if the prospect should already know the caller.