Drake Sues UMG + NBA’s Shocking Viewership Slide ft. DJ Hed | ALL THE SMOKE Unplugged

Drake is suing Universal Music Group and Spotify, alleging they manipulated his streaming numbers and defamed him. DJ Hed discusses this situation, suggesting that Drake might have opened a Pandora's Box by challenging the established music industry powers. The NBA's viewership has declined by 28%, and the conversation explores potential reasons, including changes in the style of play and the rise of illegal streaming, as well as discusses the future of the NBA and College Football, specifically discussing the rise of Coach Prime.

Drake's Lawsuit

• 00:01:14 Drake has filed lawsuits against Universal Music Group and Spotify, claiming they manipulated his song streams to inflate numbers and engaged in defamation. This lawsuit challenges the current business model within the music industry and the control big corporations have over artists' earnings and streams. DJ Hed believes the lawsuit is more than a money grab, possibly driven by the feeling that Drake was mistreated and bullied.

NBA Viewership Decline

• 00:37:11 The NBA's viewership has declined by 28%, with reasons attributed to a shift in the style of play, with an emphasis on three-pointers and a lack of traditional big men. The decline in the integrity of the game is discussed, with a sentiment that the 'fight' and 'grit' of the past is not as present in today's games. Illegal streaming is also believed to be a major factor contributing to the decline in viewership.

Future of NBA

• 00:40:00 The discussion around Caitlin Clark being the biggest basketball star under 30 is mentioned, and DJ Hed and Stephen Jackson debate if that's accurate. The conversation then shifts to who could be the next generation of stars as players like LeBron James and Kevin Durant move into their late careers, with some names like Lamelo Ball and Anthony Edwards being highlighted. The discussion also focuses on the importance of work ethic and resourcefulness among aspiring players.

College Football Brawls

• 00:49:15 College football games have seen increased instances of brawls and post-game confrontations. The discussion focuses on the recent surge in disrespect towards opponents, particularly after decisive victories. DJ Hed and Stephen Jackson touch on the idea that some players are seeking viral moments through disrespectful behavior.

Coach Prime's Success

• 00:50:56 The significant turnaround achieved by Coach Prime and the Colorado Buffaloes football team is highlighted, who went from 1-11 to 9-3 this season. The discussion recognizes Coach Prime's ability to cultivate a strong culture and instill accountability, earning him respect despite the initial disrespect he faced from some in the media. Coach Prime's success is attributed to his ability to attract recruits and build a competitive program in a short amount of time.