The Future of SEO: Accelerating SEO Growth with AI Workflows

12/4/24 •

Summaries by topic

• English

This webinar discusses accelerating SEO growth through AI workflows, emphasizing the importance of strategic planning and leveraging AI tools for tasks like keyword research, content creation, and optimization. The speakers highlight the use of AI-driven SEO workflows to improve content quality, increase traffic, and drive conversions, but stress that a human-in-the-loop approach is crucial for achieving optimal results and ensuring brand consistency.

Introducing AI Workflows

• 00:00:05 AI workflows are a way to break down SEO tasks into manageable steps, enabling automation and increased efficiency. The concept of 'jobs to be done' is introduced as a way to map out tasks and prioritize those with the highest leverage. Utilizing tools like Air Ops allows users to daisy-chain tasks together and automate various aspects of SEO.

AI-Driven SEO Manager

• 00:00:59 An AI-driven SEO manager can be conceptualized to handle various aspects of SEO, including keyword research, on-page/off-page/technical SEO, and content analysis. By mapping out these tasks, companies can prioritize the most impactful workflows and develop a plan for automation. This approach optimizes SEO efforts and increases efficiency.

Programmatic SEO

• 00:40:47 Programmatic SEO involves creating large numbers of pages, ideally targeted at specific keywords and geographic locations. The speakers use Trip Advisor as an example of a company effectively using this approach, ranking for millions of keywords. While this strategy can be valuable for generating traffic and revenue, it's crucial to focus on quality and prioritize user value to avoid penalties from search engines.

Building AI Workflows

• 00:50:19 Building successful AI workflows starts with defining a small, achievable goal. This iterative approach involves identifying time-consuming manual tasks and gradually automating them. It's recommended to use tools like Figma or a simple sheet of paper to map out the steps in a manual workflow and then identify opportunities for AI assistance. By starting small and iterating based on results, companies can optimize and scale their AI workflows effectively.

Content Optimization

• 00:19:14 Content optimization is an often-overlooked aspect of SEO, but it is vital for sustaining and enhancing the effectiveness of content. The speakers emphasize the need for a strategy to ensure that content remains up-to-date, relevant, and internally linked. This includes reviewing and refreshing existing content and integrating new content into the website's structure to optimize overall SEO performance.