How to Rank High on Google and Other Search Engines (SEO Beginner Tutorial)

12/3/24 •

Summaries by topic

• English

This tutorial explains how to improve a website's search engine ranking (SEO) and increase online visibility. Key elements include keyword research, using tools such as Ahrefs, optimizing website content, and leveraging Google Search Console and Google Merchant Center to enhance visibility and drive sales.

Keywords & Tools

• 00:01:07 Keywords are important for telling search engines what a website is about, and keyword research tools like Ahrefs and Google Keyword Planner can help identify relevant keywords and analyze competitor rankings. These tools provide insights into search volume and competition for specific keywords, helping businesses optimize content for improved search visibility.

Website Content Optimization

• 00:03:03 The placement of keywords is crucial for SEO; informational keywords work well for blog posts, while product-related keywords should be placed on product and collection pages. Collections are a valuable tool for ranking specific terms, and businesses should ensure they link collections to their website's navigation or other pages to avoid creating 'orphan pages' which are detrimental to SEO.

Competitor Analysis

• 00:04:36 Analyzing competitors' content helps understand the quality and type of content that ranks well for specific keywords. Aspects such as word count and user experience can be evaluated, allowing businesses to create more competitive content. Enhancing user experience with features like 'jump to recipe' buttons can significantly improve a site's ranking.

Google Search Console

• 00:05:34 Google Search Console is a free tool that helps monitor website performance within Google Search. It reveals which search terms drive traffic, identifies website issues that could be affecting rankings, and ultimately improves a website's overall search ranking. The tutorial recommends using it to adapt content to match actual user search terms.

Google Business Profile & Merchant Center

• 00:06:47 Local SEO is essential for brick-and-mortar stores and online businesses alike. Setting up a Google Business Profile helps businesses improve visibility in local search results and on Google Maps. Google Merchant Center, also free, allows retailers to showcase their products across Google services including search engines, maps, and YouTube, which can attract new customers and drive sales.