Etsy SEO 2025: COMPLETE GUIDE (NEW Etsy algorithm + how to rank high in search)

Etsy's search algorithm utilizes eight key ranking factors, including listing relevancy, shop and listing quality, customer service, and engagement. Optimizing listings for these factors, along with utilizing keyword research tools and building backlinks, is crucial for increasing organic traffic and sales on Etsy. Sellers should also strive to offer high-quality products, competitive pricing, and exceptional customer service to maximize their chances of ranking highly in search results.

Etsy Search Phases

• 00:00:20 Etsy's search engine operates in two phases: query matching and ranking. In the first phase, the algorithm analyzes shopper queries and identifies matching listings. The second phase ranks these matched listings based on various factors, with higher-ranking listings appearing earlier in search results, increasing their visibility and potential for sales.

Etsy Ranking Factors

• 00:03:41 The Etsy algorithm employs eight ranking factors to determine listing order in search results. These factors include listing relevancy, shop quality, listing quality, customer service, translations/language, listing engagement, recency, and shopper habits, each contributing to a listing's overall score and ultimately its visibility.

Listing Relevancy

• 00:03:41 Listing relevancy emphasizes the match between a listing's keywords and a shopper's search query. Using precise and relevant keywords in the title, tags, description, category, and attributes helps the algorithm understand a listing's relevance to specific searches. Long-tail keywords, which are more specific and targeted, are more likely to attract shoppers nearing a purchase decision.

Shop and Listing Quality

• 00:09:26 Shop and listing quality are crucial for ranking highly on Etsy. Maintaining a professional and branded shop, utilizing multiple high-quality photos in listings, and offering competitive shipping prices under $6 for domestic listings are key factors. Implementing a clear return policy and providing accurate processing and shipping times also contributes to higher listing quality scores.

Customer Service

• 00:11:44 Etsy prioritizes sellers who provide excellent customer service. This includes maintaining a high average review rating, responding to customer messages within 48 hours, minimizing cases resulting in refunds, and ensuring on-time shipping with accurate tracking information. While the Star Seller badge is valuable for building trust, it does not directly influence Etsy search rankings.