The speaker, an affiliate marketer, describes their strategy for building a successful affiliate marketing business, which involves creating content, capturing email addresses, and promoting products. The speaker's main point is that affiliate marketing is a passive income stream that can be built by creating valuable content, especially through YouTube videos, and then repurposing this content for other platforms.
Affiliate Marketing Overview
• 00:00:00 Affiliate marketing is a process where individuals promote products or services of other companies and earn a commission for each successful referral. The speaker claims to have earned over $5 million as an affiliate marketer over the past 6-7 years.
How Affiliate Marketing Works
• 00:01:11 Affiliate marketing involves creating a unique link to a product that tracks referrals. When a person clicks on the link and makes a purchase, the affiliate earns a commission from the company. Different affiliate programs offer varying commission rates.
Choosing a Niche
• 00:03:54 It is crucial to choose a niche, or a specific category, that you are passionate about. The speaker recommends choosing a niche where people spend money, such as sports, finance, or health, as this indicates potential for earning.
Choosing Affiliate Programs
• 00:06:09 The speaker recommends focusing on promoting digital products, such as software or online courses, as they often have higher profit margins. To find products to promote, the speaker suggests searching on Google for relevant keywords like 'cooking course' or 'Thai cooking course.'
Core Audience Desire
• 00:10:31 Understanding the core desire or problem that your target audience wants to solve is crucial for creating effective content and marketing. You need to identify the underlying motivation for people to follow you and purchase products.
Content Creation
• 00:11:25 Content creation is essential for affiliate marketing. The speaker recommends choosing one platform, such as YouTube, Instagram, Facebook, or TikTok, to focus on. The content should attract your ideal audience and provide value to them.
Landing Pages and Email List Building
• 00:11:42 Landing pages are used to capture email addresses. The speaker suggests offering a lead magnet, such as a checklist or a mini-course, in exchange for the email address. Building an email list allows you to contact potential customers directly and promote products to them over time.
Bridge Pages and Core Products
• 00:15:05 Bridge pages are used to introduce and promote your core product. The speaker suggests choosing a product that you are passionate about and that you believe will provide value to your audience. You can use the email list to continue promoting the core product and other affiliate products in the future.
System.io for Automation
• 00:20:59 The speaker recommends using system.io, a free software platform, to automate the process of delivering lead magnets, creating bridge pages, and managing email campaigns. System.io allows you to set up automated email sequences that promote affiliate products.
Setting Up a Domain and Email Address
• 00:30:09 You need to purchase a domain name and an email address to build a brand and send emails. The speaker recommends using GoDaddy for this purpose. GoDaddy provides various plans for domains and email addresses, with a one-year plan costing around $12-$50.