How I Would Learn SEO (If I Could Start Over)

12/2/24 •

Summaries by topic

• English

The podcast presents a 10-day plan for learning SEO fundamentals, emphasizing a practical, action-oriented approach. It covers key SEO concepts, from keyword research to competitor analysis and content production, culminating in a just-in-time learning strategy for faster skill development. The speaker recommends focusing on action and applying learned concepts immediately, rather than extensive upfront studying.

Keyword Research

• 00:01:03 Keyword research is foundational to SEO and involves finding, qualifying, and prioritizing relevant terms. Techniques include using Reddit and YouTube searches, AnswerThePublic, Chat GPT, and analyzing existing keyword profiles. Analyzing competitor keywords through keyword gap analysis is also recommended to identify opportunities.

SERP Analysis

• 00:06:38 Analyzing search engine results pages (SERPs) is crucial for understanding the landscape and identifying opportunities. This includes noting features like ads, ‘People Also Ask’ sections, and videos. It also involves evaluating competitors' optimization strategies, content quality, and user experience.

Competitor Analysis

• 00:06:54 Competitor analysis involves evaluating the strengths and weaknesses of competitors across various SEO factors. It's important to assess content quality, optimize user experience, and consider the type of content competitors are utilizing (e.g., informational vs. commercial). Google's EAT guidelines (expertise, authoritativeness, trustworthiness) should guide content creation.

SEO Content Production

• 00:16:03 Developing an SEO content production workflow improves efficiency and scale. Using a Kanban board with three columns (upcoming, in progress, and completed) provides structure. The content creation process should incorporate NLP and leverage tools like Rankability for efficient keyword optimization and outline creation.

Just-in-Time Learning

• 00:30:05 Just-in-time learning, prioritizing action over extensive upfront studying, is the fastest way to develop SEO skills. The speaker argues that taking action and applying knowledge during the process leads to a deeper understanding and faster expertise. This strategy involves spending 80% of time doing the work and only 20% on studying.