This podcast details how to get monetized on YouTube, highlighting the requirements for YouTube Partner status (1,000 subscribers and 4,000 watch hours) and the various income streams available, including AdSense, channel memberships, and brand deals. The speaker emphasizes the importance of consistent content creation and encourages creators to diversify income streams beyond AdSense by leveraging affiliate links, digital products, and coaching or consulting services.
YouTube Monetization Requirements
• 00:01:00 YouTube monetization requires 1,000 subscribers and 4,000 watch hours, enabling creators to earn from ads displayed on their videos. Prior to this, creators can be monetized at 500 subscribers, gaining access to features like Super Thanks and channel memberships. Achieving the 1,000 subscriber mark is easier than reaching 4,000 watch hours, which necessitates consistent uploads.
YouTube Partner Program
• 00:04:32 Once a creator qualifies for YouTube Partner, they must verify their identity with AdSense, ensuring compliance with community guidelines. Creators must also avoid receiving any community strikes on their channel and use YouTube's free music library to prevent copyright issues. After verification, creators receive AdSense payments on the 21st of each month, and must maintain 4,000 watch hours annually to retain monetization.
Increasing AdSense Earnings
• 00:10:34 Creators can increase their AdSense earnings through live streams, which tend to generate higher revenue due to increased watch time. Strategically placing ads within videos, such as between sentences or during pauses, can also enhance revenue. While YouTube Shorts monetization is possible, creators may see slower returns compared to longer-form videos and live streams.
Monetization at 500 Subscribers
• 00:14:16 Reaching 500 subscribers unlocks the first tier of YouTube monetization, granting access to features like Super Thanks and channel memberships. Super Thanks allows viewers to donate to specific videos, while channel memberships enable recurring donations in exchange for exclusive content or perks. These features can provide initial income streams before reaching full monetization.
Monetization for YouTube Partners
• 00:20:14 YouTube Partner status unlocks access to AdSense, channel memberships, brand deals, and the YouTube Shopping Affiliate program. Brand Connect, still in beta, allows brands to connect with creators for sponsored campaigns. The YouTube Shopping Affiliate program allows creators to tag products within their videos, making purchases seamless for viewers.